Another great image found by swissmiss, detailing logo changes between Pepsi and Coke. What I find amazing by Coke, is that they have not changed their product (and clearly their logo) for a very long time, however they are still seen as a young a hip brand. Why?
Because they change their advertising every quarter. As long as you are consistently changing, you will remain hip. I mean, that’s the essence of fashion, isn’t it? Coke do this very well, but not only do they change their campaign frequently, they run various campaigns at the same time, targeting different audiences – mums vs teenage boys are very different demographics.
boldaslove 